You’ve decided to order custom pens as a promotional product, but now you have to choose the right color. While it may seem easier to just choose a color at random, putting significant thought and effort into choosing your color scheme can increase the effectiveness of your promotional product campaign.
Keep reading to learn what to consider when choosing a color scheme, where to get inspired, and how to decide which colors to use.
Let’s dive in!
What Factors to Consider Before Choosing a Color Scheme?
Choosing a color scheme for your custom pens with a logo isn’t as simple as just choosing your favorite colors. When picking the color scheme for your pens, take the following into account:
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Color meanings
Different colors evoke different emotions, so choose a color that resonates with your target audience. For example, red represents excitement and energy, while blue can evoke feelings of calmness and trust.
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Logo visibility
Make sure your color scheme doesn’t interfere with your brand logo. For example, when ordering business pens with your logo, using the same color as your brand logo may limit logo visibility.
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Color combinations
Choose color combinations that work well together and evoke a sense of harmony. Color harmony gives a sense of structure and is naturally pleasing.
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Cost of custom colors
Consider the cost of producing pens with custom colors. Custom pen manufacturers may have predetermined colors to choose from and choosing a custom color may cost more.
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Intended message
Choose a color that conveys your intended branding messaging. For example, a green color scheme can help show your commitment to sustainability.
What Are the Brand’s Core Colors?
Choose colors that align with the core colors of your brand. Using your brand colors in combination with your brand logo will increase brand recognition. Also, make sure not to use colors that match a competitor’s brand colors.
You can stray away from your brand’s core colors, but make sure your color scheme complements your brand’s colors and fits well with your logo.
Who Will Be Using the Pens?
Before choosing a color scheme, consider the needs and preferences of your target audience. The demographics, age, and lifestyle of your target audience should influence your decision.
For example, if you want to order custom pens for students, then choose bright, energetic colors. Basic, subtle colors may be a better fit for an older demographic or business professionals.
How to Choose a Color Scheme?
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Consult custom pen companies like Save Your Ink, who have lots of experience in making branded pens and can give valuable tips on choosing the right color scheme for your audience.
Where to Find Inspiration for Your Color Scheme?
Look for inspiration from successful brands, but make sure they are outside of your industry to avoid copying competitors. Also, look at the color schemes from some of your most successful advertisements for inspiration.
You can also use a color wheel or online color scheme generator to find colors that complement each other. Often, tried and true colors perform better than custom color schemes.
If you’re still struggling with color scheme ideas, you can always look to nature for inspiration. Nature color schemes are usually harmonious, and most people already have strong associations with them.
When Should You Opt for Bold vs. Subtle Color Schemes?
Bold and subtle color schemes both have their time and place, but knowing when to use each style is important.
If you or your customers value innovation, then a bold color scheme can give your custom pens an extra edge, for more conservative industries such as banking or insurance, a bold, energetic color scheme may be associated with risk. For these industries subtle color schemes that give a sense of trust and reliability are better.
In Conclusion
Taking into account your brand identity, the meanings of different color schemes, and the message you want to send with your promotional pen can help you find the perfect color scheme. When ordering business pens with your logo, the color of your pens should complement the logo and not limit visibility.
Understanding your target audience is a crucial aspect of choosing the right color scheme for your pens. Consider the needs and preferences of the end-users and choose a color that suits their needs and preferences. Use bold and subtle color schemes appropriately. Otherwise, you may convey the wrong message.
